More beer please
Craft beer aficionados can rejoice! Eastern Market Brewing Co (EMBC) will add a third taproom at 330 E. Lincoln Avenue, Royal Oak, joining their flagship location at Eastern Market and the Ferndale Project in Ferndale. The new space was the former home of Roak Brewing Company which closed in late 2020. The property was initially acquired by EMBC as a warehouse for their Peddler delivery service, a venture that was launched to bring craft beer directly to consumers’ doors during COVID-19. Peddler has since grown to include partnerships with dozens of local craftspeople looking for new venues to sell their products directly to consumers, in lieu of brick-and-mortar stores. Shalyn Getz, president of Eastern Market Brewing Co., says that E. Lincoln Avenue will become a new brewery concept. “We will always be taproom-focused and it’s important to us that each location reflects the neighborhood. I’m proud that both our Eastern Market and Ferndale locations share our mission of fostering human connection through craft, but the spaces and products are uniquely their own. We’re still building the strategy for what that looks like in Royal Oak. But I’ll give a hint: lots of barrel-aging,” claims Getz. The new location could be open to the public by the end of the year.