Where’s the beef?


EW Grobbel was established in Detroit in 1883, and is recognized globally for its corned beef and gourmet foods. Recently, the company announced plans to open two distinct establishments at Eastern Market – a neighborhood market and a Sy Ginsberg branded Jewish-style deli restaurant. Appropriately, “the market” will have its entrance on Market Street, joining neighbor DeVries & Co., while the deli restaurant will be accessible on Riopelle Street and will be in good company next to Eastern Market Brewing Co. and Detroit City Distillery. The restaurant will offer indoor seating as well as outdoor seating on Riopelle, which is now a pedestrian street. Customers may order at the counter or be seated for service. “We teamed up with Sy Ginsberg about five years ago. Our mission for this project is to preserve and propagate the tradition of the Jewish deli in America,” said Jason Grobbel, president of EW Grobbel.  For the neighborhood side of the business, Grobbel will partner with urban farmers and other local farms to bring fresh food and produce to the neighborhood market. The market will showcase expanded offerings such as Topor’s Pickles, Corridor Sausage, Grobbel’s Gourmet smoked meats, and a full line of premium sliced prepackaged deli products. In addition, there will be other items sold that are typical to a grocery store such as bread, seafood and grab-and-go ingredients to easily make dinner for that day. Watch for Grobbel’s Gourmet Fresh Neighborhood Market, and a Sy Ginsberg’s deli to open in September of 2022. 2456 Market Street, Detroit grobbel.com

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